San Miguel Cerveza Blanca Launch in Asia
Launched in the fourth quarter of 2020, San Miguel Cerveza Blanca is the latest addition to the San Miguel global brands portfolio. It is a wheat ale that perfectly balances a harmony of spicy, smoky and fruity flavors, with a hint of citrus and touch of mint. With...
SML Chillax Nights
Following its successful launch in 2018, San Miguel Thailand implemented its series of SML Chillax Nights events for a second straight year in selected bars and restaurants in strategic locations. Aligned with San Mig Light’s regional Light Days campaign, SML Chillax...
SMBHK 70th Anniversary Campaign
In Hong Kong, 2018 marked SMBHK’s 70th anniversary. This milestone was celebrated with a series of initiatives designed to strengthen San Miguel Pale Pilsen’s equity and fortify affinity to the Hong Kong market. SMBHK kicked off the campaign with the launch of...
Red Horse Draught Now Available in Vietnam
In addition to its canned variant, fans of Red Horse can now enjoy the high-alcohol brand in draught format. Red Horse draught is available in selected bars and restaurants in Ho Chi Minh City and Nha Trang beginning June 2016. The launch follows a successful taste...
San Miguel Thailand Signs Agreement To Distribute C&C’s Magners Irish Cider Brands
San Miguel Thailand announced partnership with C&C Group, a UK and Ireland-based producer of branded beverage products, for the exclusive distribution of Magners Irish Cider Brands in Thailand. With the rising international tourist arrivals in Thailand, cider has...
San Mig Light and Red Horse Extra Strong Beers Win at 2016 Australian International Beer Awards
San Miguel Brewery Hong Kong’s San Mig Light and San Miguel Brewery Thailand’s Red Horse Extra Strong Beer garnered Bronze Medal Quality Awards at the Australian International Beer Awards (AIBA) presented at Peninsula in Melbourne last May 19, 2016. The distinctive...
San Miguel Brewing International Commemorates 125th Anniversary
The international arm of San Miguel Brewery joins in the celebration of San Miguel’s 125th Anniversary, participated in by subsidiaries in Hong Kong, North China, South China, Taiwan, Thailand, Vietnam and headquarters in the Philippines. Featured through an...
San Miguel beers win big at 2016 Monde Selection Awards
Iconic, world-class beers produced by San Miguel Brewing International Ltd. received Gold and Silver medals, including the most coveted International High Quality trophy at the 2016 Monde Selection Awards. Gold Medals were awarded to San Miguel Pale Pilsen and Anker...
PT Delta Djakarta Launches San Miguel Cerveza Negra Draught
PT Delta Djakarta welcomed San Miguel Cerveza Negra draught, the latest addition to its wide-range of high-quality beer brands. Launched at Hard Rock Café Jakarta last November 23, 2015, San Miguel Cerveza Negra is a full-bodied dark lager with rich caramel tones made...
PT Delta Djakarta Achieves Blue Rating in Environmental Management
For the 2nd consecutive year, PT Delta Djakarta received the Blue Rating for Good Industrial Environmental Management in 2015, a distinction awarded to companies with 100% compliance to all government environmental regulations. The assessment program conducted by the...
San Miguel Brewery Hong Kong Signs Distribution Agreement with Arcobräu
San Miguel Brewery Hong Kong Ltd. announces partnership with German brewer Arcobräu to distribute Arcobräu Urfass, Arcobräu Weissbier Hell, Arcobräu Schloss Dunkel in Hong Kong and Macau. Arcobräu is a family-owned brewery in Bavaria, Germany producing a variety of...
San Miguel Brewery Hong Kong Sponsors the San Mig Beer Fest at the Dragon Boat Carnival
San Miguel Brewery Hong Kong hosted the San Mig Beer Fest at the Annual Dragon Boat Carnival held last June 10 – 12, 2016 featuring key brands San Miguel Pale Pilsen, San Mig Light and Cerveza Negra. Organized by Hong Kong China Dragon Boat Association and Hong Kong...
San Mig Light Draught Beer Now Available in Restaurants in Hong Kong
San Miguel Brewery Hong Kong launched San Mig Light draught in upscale restaurants in Hong Kong. The light lager style beer complements the company’s roster of draught beers together with San Miguel Pale Pilsen, Cerveza Negra and Red Horse brands. This easy-to-drink,...
Red Horse Launched in Hong Kong
San Miguel’s Red Horse brand can now be enjoyed in the Hong Kong market following its launch in February 2015. The high-alcohol brand with a distinctive, balanced sweetness and bitter taste is now available in draught and can variants in selected on-premise outlets....