San Miguel Pale Pilsen and Cerveza Negra draught beers were presented at the 2015 Formula 1 Grand Prix held at Marina Bay Street Circuit, Singapore last September 18-20, 2015.
The event attracted nearly 87,000 spectators including a number of foreign tourists from United Kingdom, Australia, Japan, Hong Kong, Indonesia and Philippines to catch the earsplitting screech of powerful engines as well as performances by international singers like Pharrel Williams and Maroon 5 at Circuit Park. Together with its Singaporean importer, San Miguel locked out 6 grid bars in the race circuit to offer the crowd its featured draught beer brands San Miguel Pale Pilsen and Cerveza Negra.
F1 is the highest class of single-seat auto racing that is approved by the Fédération Internationale de l’Automobile (FIA). The FIA Formula One World Championship has been the premier form of racing since the inaugural season in 1950, although other Formula One races were regularly held until 1983. The “formula” designated in the name refers to a set of rules which all participants’ cars must conform. The F1 season consists of a series of races known as Grand Prix held throughout the world on purpose-built F1 circuits and public roads.