San Miguel’s iconic brands took the center stage at the 78th Annual National Beer Wholesalers Association Convention at Caesar’s Palace in Las Vegas Nevada held from October 11 – 14, 2015.
Attracting more than 2,000 beer distributors and brewers from all over the world, the trade show provided San Miguel the opportunity to showcase its latest draught offerings, which include San Miguel Pale Pilsen, San Mig Light, Cerveza Negra and Red Horse. The distinct premium tastes of the San Miguel draught beers received favorable feedback from the distributors, further fueling San Miguel’s expansion initiatives in the US. The pale golden lager San Miguel Pale Pilsen is currently available in various on-premise outlets in California, Hawaii and Nevada. Meanwhile, other San Miguel brands will be subsequently launched in selected cities.
Present at the event were Mr. Carlos Berba, Managing Director of San Miguel Brewing International Ltd., and Mr. Eric Martelino, VP Export Development together with key staff from importer G.K. Skaggs.