San Miguel Cerveza Blanca Launch in Asia

Launched in the fourth quarter of 2020, San Miguel Cerveza Blanca is the latest addition to the San Miguel global brands portfolio.  It is a wheat ale that perfectly balances a harmony of spicy, smoky and fruity flavors, with a hint of citrus and touch of mint.  With...
SML Chillax Nights

SML Chillax Nights

Following its successful launch in 2018, San Miguel Thailand implemented its series of SML Chillax Nights events for a second straight year in selected bars and restaurants in strategic locations.  Aligned with San Mig Light’s regional Light Days campaign, SML Chillax...
SMBHK 70th Anniversary Campaign

SMBHK 70th Anniversary Campaign

In Hong Kong, 2018 marked SMBHK’s 70th anniversary.  This milestone was celebrated with a series of initiatives designed to strengthen San Miguel Pale Pilsen’s equity and fortify affinity to the Hong Kong market. SMBHK kicked off the campaign with the launch of...
Red Horse Draught Now Available in Vietnam

Red Horse Draught Now Available in Vietnam

In addition to its canned variant, fans of Red Horse can now enjoy the high-alcohol brand in draught format. Red Horse draught is available in selected bars and restaurants in Ho Chi Minh City and Nha Trang beginning June 2016. The launch follows a successful taste...