Following its successful launch in 2018, San Miguel Thailand implemented its series of SML Chillax Nights events for a second straight year in selected bars and restaurants in strategic locations. Aligned with San Mig Light’s regional Light Days campaign, SML Chillax Nights featured simple and enjoyable games as well as popular bands that provided extra fun for the consumers in a light and easy atmosphere. The event was supported by awareness activities via announcement on Facebook and other social media channels as well as outlet posters / banners.
Launched in 2005 in Thailand, San Mig Light continued to lead the light beer segment due to its popularity in tourist areas and growing acceptance in local outlets.
